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Most business owners and executives know they should  be looking at financial metrics. Yet in practice, those numbers often live in spreadsheets, accounting software, or PDF reports that are opened once a month, if at all. They’re complex, hard to interpret, and disconnected from day-to-day decisions. The result? Decisions are made on intuition instead of insight. Cash flow surprises happen too late. Growth opportunities are missed because warning signs were hidden in the dat